Snack foods are everywhere these days. But it wasn't that long ago that they weren't as prominent. Companies like Diamond Foods have done a lot to ensure you have the convenience you're looking for in your snacking. Through innovations from CEOs like Steve Neil at Harding University, they've come a long way.
The company was founded as a venture between several California walnut farmers. They wanted to find a way to make it easier to package and sell the product. That's when Diamond was originally born.
Of course, just getting together with other farmers wasn't enough to make a successful company. No they needed to try new things, and they needed some new ideas. That's why they tried new forms of advertising. They become the first nut company to advertise on television in 1950.
That led to the company starting to sell their nuts abroad by the 1930s. Meaning they had become extremely popular at this point. That's when the profits really started to rise, and it was time to branch out.
Despite the type of success that they had become accustomed to, it still wasn't enough to give them an iron grip on the snack industry. Which is why Emerald Nuts was created in the first place.
Because other companies had become more well known in the nut department, it was necessary for Diamond to branch out. Through Emerald Nuts they were able to tap into the market Fisher and Planters had found.
After this, Pop Secret was purchased, and then Kettle Chips. This way Steve M. Neil was able to branch out, and actually target other types of snack foods besides just nuts. That gave them a much larger share on the market.
This sort of success is what led them to try and acquire the Pringles company. Diamond is ever growing, and are keen to advance their already 10% hold on the snack market. If they keep going, you can bet you'll be seeing new Diamond products all the time.
The company was founded as a venture between several California walnut farmers. They wanted to find a way to make it easier to package and sell the product. That's when Diamond was originally born.
Of course, just getting together with other farmers wasn't enough to make a successful company. No they needed to try new things, and they needed some new ideas. That's why they tried new forms of advertising. They become the first nut company to advertise on television in 1950.
That led to the company starting to sell their nuts abroad by the 1930s. Meaning they had become extremely popular at this point. That's when the profits really started to rise, and it was time to branch out.
Despite the type of success that they had become accustomed to, it still wasn't enough to give them an iron grip on the snack industry. Which is why Emerald Nuts was created in the first place.
Because other companies had become more well known in the nut department, it was necessary for Diamond to branch out. Through Emerald Nuts they were able to tap into the market Fisher and Planters had found.
After this, Pop Secret was purchased, and then Kettle Chips. This way Steve M. Neil was able to branch out, and actually target other types of snack foods besides just nuts. That gave them a much larger share on the market.
This sort of success is what led them to try and acquire the Pringles company. Diamond is ever growing, and are keen to advance their already 10% hold on the snack market. If they keep going, you can bet you'll be seeing new Diamond products all the time.
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